Better Devices GmbH
Services applied: Website (design & development) + LinkedIn Advertising
Industry: Embedded systems / hardware & software engineering BETTER DEVICES+1
Location: Berlin, Germany (serving global embedded systems clients) BETTER DEVICES+1
Website: betterdevices.io
About the Client
Better Devices is a Berlin-based embedded systems studio specializing in modular hardware and software integration. They deliver test infrastructure, in-field diagnostics, and scalable embedded systems across IoT, industrial automation, and medical tech sectors.
The Challenge
- Unclear website messaging and structure.
- No lead generation pipeline.
- Low visibility among B2B decision-makers on LinkedIn.
Our Approach
Website
- Built a responsive, SEO-optimized site with segmented service pages.
- Integrated lead funnels and contact automation.
- Added case studies and blog content for authority building.
LinkedIn Ads
- Targeted technical leaders in IoT, industrial, and medical tech.
- Used sponsored content and retargeting for engagement.
- Continuous optimization using A/B testing.
Results
+300%
Increase in Web Traffic
+212%
Higher Conversion Rate
5x
More Qualified Leads
| Metric | Before | After 6 Months |
|---|---|---|
| Website Traffic | 1,200/mo | 4,800/mo |
| Conversion Rate | 0.8% | 2.5% |
| Qualified Leads | 5–10/mo | 25–30/mo |
| LinkedIn CPL | — | USD 150–200 |
Outcome
The collaboration improved Better Devices’ digital authority and lead generation. The new website positioned them as a trusted embedded systems partner, while LinkedIn Ads brought steady, qualified B2B leads.
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